We are thrilled to announce that our DWNLOAD THE LIBRARY! campaign won big at this year’s Mid-Michigan Creative Alliance ADDY Awards, which took place last week. The campaign, by Lansing-based marketing firm Traction, won a Gold ADDY Award, as well as the big one – Best of Show in the print division.
In West Michigan, Kendall College of Art & Design student Anna Geurink took the student Best of Show category for a teen-focused ad campaign she designed for KDL (much to our happy surprise!). We’ll write more on this soon!
The ADDY Awards is an annual competition conducted by the American Advertising Federation and sponsored locally by the Mid-Michigan Creative Alliance, to honor student and professional excellence in advertising, design, marketing and other related fields.
Posted by: Katie